Mastermind leverages their technology investment as FD completes website redevelopment
Mastermind Toys is a leading specialty toy retailer in the Greater Toronto Area. Since 1984, Mastermind has been famous for its extraordinary selection of carefully chosen toys and books that challenge thinking, awaken creativity, develop imagination, and offer children hours of fun. Over the years, Mastermind has built a large customer following by offering outstanding service and product selection in its eleven stores and through its website www.mastermindtoys.com.
The original website was written over ten years ago using, at the time, modern technologies from Microsoft, including ASP, IIS, and SQL Server. As the business grew and requirements changed, the technological platform slowly became obsolete and the existing software was enhanced to the point where it became very difficult to maintain and performed below industry standards.
FD Solutions was chosen by Mastermind to develop and implement a completely new website for its online retail channel. An updated and streamlined site with greatly improved performance and a variety of new and improved features was needed to provide customers with an easier and more versatile way of shopping for books and toys online.