Our Mobile Services

The FD customer experience management team is proud to offer the popular mobile services that meet the very foundation of online and in-app mobile interactions that are completely different from interaction on a desktop.

As a marketer, our customers now think in terms of split-second interactions they can deliver to their customers and allow them to interact with their brand in micro-moments. First Derivatives Canada’s customer’s iCustomers are attracted to those brands that best address their needs in-the-moment. Immediacy and relevance trump loyalty as iCustomers ask quick immediate questions:

  • I want to learn…
  • I want to buy…
  • I want to know…
  • I want to go…
  • I want to do…

The FD Mobile team works with your team, objectives and website design standards based on our experience developing responsive websites for mobile devices. Our designs are made to be compliant with the objectives of “Responsive Web Design”, “One Web” and “Mobile First”.

Special attention is made to ensure that the website is compliant with accessibility standards made to conform with World Wide Web Consortium (W3C) specifications. Sitecore offers you a layout system that considers a schema to bring an appropriate response if the request was made from a mobile device. Furthermore, we use HTML5 for structural and semantic mark-up and CSS 3 for styling. There is no use of Java, Flash, frames or “pop-up” windows.

Mobile - AODAMobile - W3C

The results are that all new websites render themselves appropriately across different devices ranging from desktops to tablets, mobile phones and other hand held devices. This includes multiple resolutions and the most commonly used browsers like Chrome, Firefox, Internet Explorer, and Safari.

Each website is developed using Sitecore’s flexibility to easily create a mobile experience for website visitors. With device detection to know if your visitors are coming from their smartphones, tablets or desktops, Sitecore offers a simple way for web editors to maintain all website versions from one interface.

FD is proud to be a Microsoft Gold Certified Partner and a Sitecore Customer Experience Partner.

Sitecore is the global leader in experience management software. The Sitecore Experience Platform manages content, supplies contextual intelligence, and automates communications, at scale. It empowers marketers to deliver content in context of how customers have engaged with their brand, across every channel, in real time to make context marketing readily attainable for marketers who are looking for a better way to own and manage the experience they deliver customers. More than 4,400 of the world’s leading brands trust Sitecore for context marketing using an alternative approach to silos of digital marketing and homegrown databases. Sitecore delivers the complete picture that context marketing enables to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.

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